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  <url>
    <loc>https://www.jennifercraddock.com/biography</loc>
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    <lastmod>2024-01-13</lastmod>
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      <image:title>Who I am - Hi!</image:title>
      <image:caption>Thanks for looking at my portfolio! I’m Jen, a recent graduate from Cal Poly, San Luis Obispo with a B.S. in Graphic Communication, focusing in Web and Digital Media. Currently based in Los Angeles, I spend most of my time doing social media management and freelance document/graphic design, with my passion for landscape photography filling up my camera roll. I have direct client experience through various projects I completed during undergrad, and would love to work with you on your next project!</image:caption>
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  <url>
    <loc>https://www.jennifercraddock.com/senior-project</loc>
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    <lastmod>2022-04-10</lastmod>
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      <image:title>Senior Project - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Senior Project</image:title>
      <image:caption>Previous tech sheet design</image:caption>
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      <image:title>Senior Project</image:title>
      <image:caption>First conceptualized illustration of document layout</image:caption>
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      <image:title>Senior Project</image:title>
      <image:caption>Finalized design: First series</image:caption>
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      <image:title>Senior Project</image:title>
      <image:caption>Finalized design: Second Series</image:caption>
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      <image:title>Senior Project</image:title>
      <image:caption>More formatted concept illustration with the photo bar and logo added</image:caption>
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  <url>
    <loc>https://www.jennifercraddock.com/projects-home</loc>
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    <priority>0.75</priority>
    <lastmod>2022-04-11</lastmod>
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      <image:title>Projects Overview</image:title>
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      <image:title>Projects Overview</image:title>
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      <image:title>Projects Overview</image:title>
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  <url>
    <loc>https://www.jennifercraddock.com/app-design</loc>
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    <priority>0.75</priority>
    <lastmod>2023-02-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f91af265a8ae00e1d9b6c51/40f15d51-6fcb-43dd-b0ba-34d42af00c94/CPAC+banquet.jpg</image:loc>
      <image:title>Collateral Design</image:title>
      <image:caption>Marketing poster designed in 2019 for the Cal Poly Accounting Club's spring banquet. These posters were reproduced in print and resized and duplicated for social media.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f91af265a8ae00e1d9b6c51/4023a762-a9c5-4cd4-939c-7bcac4ab908e/MENUFINAL.jpg</image:loc>
      <image:title>Collateral Design</image:title>
      <image:caption>Conceptual menu cover designed as part of a class initiated internship with Le Cuvier Winery in Paso Robles, California. The menu would consist of a leather cover embossed with the different lines representing the topographical map of the winery, with the title and the fleur-de-lis foil-stamped to stand out against the leather.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f91af265a8ae00e1d9b6c51/f6e27129-7486-4cc2-b8cf-1203c1b5c6c9/Screen+Shot+2022-04-10+at+7.01.53+PM.png</image:loc>
      <image:title>Collateral Design</image:title>
      <image:caption>Conceptual movie poster designed for a class project. We were given a title and had complete creative freedom to come up with an intriguing movie poster that doesn't tell the full story, but leads users to want to see the film. Used illustrator to lay the dog over the background and create the shadow, and place the hat atop the dog's head. I finished it off with some visual effects on the title text.</image:caption>
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    <image:image>
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      <image:title>Collateral Design</image:title>
      <image:caption>A simple illustrated notebook cover design using illustrator, I based it off of the unique coastlines in Hawaii and Indonesia and created this aesthetic look.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f91af265a8ae00e1d9b6c51/1675214274037-S7Y6JG5U6ONGVHEEUSZB/big%2Bsky.jpg</image:loc>
      <image:title>Collateral Design</image:title>
      <image:caption>This is a preliminary logo design I translated into Illustrator from a pencil sketch for a friend in college.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f91af265a8ae00e1d9b6c51/3cfe9507-d1b4-4c3d-8bc3-f8433a55e834/TEDx+QR+code.jpg</image:loc>
      <image:title>Collateral Design</image:title>
      <image:caption>Using Squarespace I created an entirely new website for the student-produced TEDx conference in San Luis Obispo. I created individual layouts for the staff headshots and reworked the entire website from it's previous form to be more uniform and on brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f91af265a8ae00e1d9b6c51/27baa920-217e-4240-84c4-42370edf939b/CHICAGO_8.5x11+1.png</image:loc>
      <image:title>Collateral Design</image:title>
      <image:caption>This is the final version of a poster I designed for our local high school to promote their fall musical. I am currently working with them on all of their shows for each year - doing posters, banners, yard signs, ticket design and their program.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f91af265a8ae00e1d9b6c51/ec20853d-9d62-442f-98d4-8b932400d4cd/HBTB+cover.png</image:loc>
      <image:title>Collateral Design</image:title>
      <image:caption>This is the title of a social media campaign that I ran during my marketing internship at Tolosa. I highlighted different staff members that were critical in the winery's successes and designed the entire campaign around the idea that the people (the hearts) behind the wine (the bottles) are the backbone of the brand, and their passion and dedication for their work every day is what makes Tolosa succeed. Lastly, these faces are some that are prominent at events and such, so I wanted to give guests the opportunity to dive a little deeper into some of the main personalities at the winery.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f91af265a8ae00e1d9b6c51/1675213819377-ORT73ECWN1BH3B0BI2PN/Screen%2BShot%2B2020-09-18%2Bat%2B12.22.06%2BPM.jpg</image:loc>
      <image:title>Collateral Design</image:title>
      <image:caption>Freelance logo design for a local night club that is in the process of rebranding itself after the pandemic in 2020. This logo is currently being used all over their social media!</image:caption>
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